b2b blogging

Blogging is like flossing ⁰

by Kelley • Business & Technology, Integrated Marketing, Social Media & Blogging • Tags: b2b blogging, b2b blogs, blog, blogging, blogs, corporate blogging, corporate blogs on January 13, 2010

B2B companies, from large enterprises to start-ups, are grappling with how to start and maintain a corporate blog.

Blogging is like flossing (and somewhat like New Year’s resolutions).  You start off gung-ho, doing it (blogging or flossing) every day for a week or two.  Then you do it once a week.  Six weeks in you think about doing it, but haven’t in a while. More