Midnight Oil Communications - Content Marketing Strategy and Execution http://www.midnightoilwriting.com Mon, 20 May 2013 18:15:06 +0000 en-US hourly 1 http://wordpress.org/?v= Measured Voice: A New Tool for your Social Media Activities http://www.midnightoilwriting.com/2013/05/measured-voice-a-new-tool-for-your-social-media-activities/ http://www.midnightoilwriting.com/2013/05/measured-voice-a-new-tool-for-your-social-media-activities/#comments Mon, 20 May 2013 16:45:54 +0000 Kelley http://www.midnightoilwriting.com/?p=530 It’s hard to differentiate the various social media tools based on their marketing messages.  There are plenty of options out there. The only real way to understand what a solution can do for you is to work with it. And that’s what I’ve been doing for some of my clients – managing our social media(...)

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]]> http://www.midnightoilwriting.com/2013/05/measured-voice-a-new-tool-for-your-social-media-activities/feed/ 0 Travel the World of Food at Taste Trekkers Food Tourism Conference http://www.midnightoilwriting.com/2013/03/travel-the-world-of-food-at-taste-trekkers-food-tourism-conference/ http://www.midnightoilwriting.com/2013/03/travel-the-world-of-food-at-taste-trekkers-food-tourism-conference/#comments Fri, 08 Mar 2013 01:25:37 +0000 Kelley http://www.midnightoilwriting.com/?p=507 This post is one in an occasional series on food and travel.   Many of us can’t travel the world tasting nearly everything as we go.  Or at least we can’t do it all at once.  We can if we attend the upcoming Taste Trekkers Food Tourism Conference. But only if the conference gets enough(...)

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]]> http://www.midnightoilwriting.com/2013/03/travel-the-world-of-food-at-taste-trekkers-food-tourism-conference/feed/ 0 Content Curation — Is it Worth the Time? http://www.midnightoilwriting.com/2013/02/content-curation-is-it-worth-the-time/ http://www.midnightoilwriting.com/2013/02/content-curation-is-it-worth-the-time/#comments Mon, 25 Feb 2013 16:07:16 +0000 Kelley http://www.midnightoilwriting.com/?p=496 B2B marketers who are new to Twitter (yes, they exist) can wonder if content curation is worth the time investment.  I curate content as a way to populate tweets for my clients.  It is a significant part of keeping up the drumbeat of Twitter activity. I curate content using two primary methods: Google alerts on(...)

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]]> http://www.midnightoilwriting.com/2013/02/content-curation-is-it-worth-the-time/feed/ 0 When is the Best Time to Post Blogs, Send Email or Tweet? http://www.midnightoilwriting.com/2012/09/when-is-the-best-time-to-post-blogs-send-email-or-tweet/ http://www.midnightoilwriting.com/2012/09/when-is-the-best-time-to-post-blogs-send-email-or-tweet/#comments Sun, 16 Sep 2012 21:56:53 +0000 Kelley http://midnightoilwriting.com/wordpress/?p=387 Honestly, I don’t understand the confusion around when to post blogs, Tweet and send out email campaigns. There’s plenty of information out there: Kissmetrics has a great infographics on the best time to post blogs. MailChimp has data on email opens by time of day and day of the week. Tweriod analyzes your Tweets and(...)

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]]> http://www.midnightoilwriting.com/2012/09/when-is-the-best-time-to-post-blogs-send-email-or-tweet/feed/ 0 Confessions from an Abandoned Blog http://www.midnightoilwriting.com/2012/08/confessions-from-an-abandoned-blog/ http://www.midnightoilwriting.com/2012/08/confessions-from-an-abandoned-blog/#comments Sat, 11 Aug 2012 21:11:46 +0000 Kelley http://midnightoilwriting.com/wordpress/?p=373 Just about a year ago I spoke at WordCamp Montreal on how to start a blog.  Many people want to blog, but struggle with getting started. But as any experienced blogger can attest, it’s keeping a blog going that’s harder than just starting.  I wanted those in the audience to avoid the “what blog?” pitfall.(...)

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