Customer References: Your Sales Force is Your Recruiting Team 0

Getting customer references is sometimes the biggest challenge faced by B2B marketers.  It can be tedious and labor-intensive, but it is also strategic and often of vital importance.

Over the course of nearly 20 years I’ve worked with a wide range of companies to develop customer references.  From start-ups to blue chip firms, all B2B companies struggle with having enough of the right customer references.

I recently shared some of my thoughts about working with the sales force on customer references as a guest blogger on Pixability’s blog.  Pixability is a really cool, local start-up focused on helping organizations tell their stories using video.

I’d love to hear how you work with your sales team to cultivate customer references.

- Kelley