Getting customer references is sometimes the biggest challenge faced by B2B marketers. It can be tedious and labor-intensive, but it is also strategic and often of vital importance.
Over the course of nearly 20 years I’ve worked with a wide range of companies to develop customer references. From start-ups to blue chip firms, all B2B companies struggle with having enough of the right customer references.
I recently shared some of my thoughts about working with the sales force on customer references as a guest blogger on Pixability’s blog. Pixability is a really cool, local start-up focused on helping organizations tell their stories using video.
I’d love to hear how you work with your sales team to cultivate customer references.