Last week we wrote about public relations transitioning into storytelling. Storytelling as a career/industry is on the rise, but is the art of storytelling coming through, or getting lost.
Storytelling comes from oral histories — stories passed down through word-of-mouth. Most “stories” have meaning, emotion, and impact.
A recent story from the Boston Globe’s Kevin Cullen has all three of those qualifiers and more. On March 16 Kevin Cullen shared the story of Ray Tye, a man who gave to others in many, many ways. Rather than even try to paraphrase Cullen’s piece, I recommend you read “Stories of a man who looked at the poor and saw himself.”
Why is this a stellar example of true storytelling? I’ve never met Ray Tye, have no connection to him or his family. But reading Cullen’s piece brought me to tears.
That’s the art of storytelling.KLK